About This Course
This course provides a comprehensive overview of key aspects of building a successful business. Topics covered include business model development, lean business method, and customer development stages. Participants will learn about customer segment discovery and product market fit, as well as the sales funnel and customer validation. The course also covers the crucial aspects of sales and marketing validation, business model validation, execution stage, and overall company building. Whether you are starting a new business or looking to take your existing one to the next level, this course is designed to provide the knowledge and tools needed to achieve your goals
Instructor Bio
Dr. Ashraf Sheta is a renowned CEO of Ashraf Sheta for Consultancy and Training, and an Adjunct Assistant Professor for Entrepreneurship at the American University. He has authored over 40 teaching cases addressing the Egyptian context, and has won several awards, including the second prize award of the AUC/Emerald Case Writing Competition (2020), EFMD Award for case writing in the field of family business (2019), Silver Award for Stellar Teaching and Activities Recognition (STAR) 2018/2019, Adjunct Faculty Teaching Excellence Award at the AUC (2016), and Certificate of Performance Excellence from the AUC Executive Education for the years 2014-2017.
