About This Course
Social Commerce is a course designed to introduce the world of social commerce and its impact on modern business. This course will provide an overview of what social commerce is and what it provides, as well as the latest global and Egyptian statistics on social commerce and engagement rates. In addition, you will learn about the latest trends in social commerce that are enabling its growth, including the use of influencers, social media platforms, and chatbots. Through practical examples and case studies, you will gain inspiration for their own social commerce strategies and learn how to implement them effectively.
Instructor Bio
Sally El Akkad is a visionary commercial strategist with over 17 years of experience in OTC, pharmaceuticals, FMCG, and white goods. She is an omnichannel marketing strategist and passionate about mentoring and sharing her expertise. Sally is a strong advocate for diversity and inclusion and empowering women’s voices at the table.
Curriculum
6 Lessons1h 12m
Introduction
Introduction0:55
What is social Commerce
Social commerce global statistics
Social commerce statistics in Egypt
Social Commerce trends
Social Commerce Examples
Free
