About This Course
This course covers essential topics in strategy, including understanding the external and internal environments, analyzing industry competition with Porter’s Five Forces, identifying key stakeholders, conducting a SWOT analysis, and developing a sustainable competitive advantage. The course aims to provide participants with a comprehensive understanding of the key elements of effective strategy and how to apply them to drive success for their organization.
Instructor Bio
Dr. Ashraf Sheta is a renowned CEO of Ashraf Sheta for Consultancy and Training, and an Adjunct Assistant Professor for Entrepreneurship at the American University. He has authored over 40 teaching cases addressing the Egyptian context, and has won several awards, including the second prize award of the AUC/Emerald Case Writing Competition (2020), EFMD Award for case writing in the field of family business (2019), Silver Award for Stellar Teaching and Activities Recognition (STAR) 2018/2019, Adjunct Faculty Teaching Excellence Award at the AUC (2016), and Certificate of Performance Excellence from the AUC Executive Education for the years 2014-2017.
