Marketing Strategy (Segmentation, Targeting and Positioning)

Abeer
Dr. Abeer El Leithy
Edventures
Last Update April 5, 2023
78 already enrolled

About This Course

This course focuses on key aspects of marketing, including target audience identification, segmentation and targeting, buying persona creation, positioning and value proposition. The course is designed for individuals looking to improve their marketing skills and understand how to effectively reach and engage with their target audience. The course covers the process of identifying the ideal target audience, understanding why they would be interested in a particular product or service, and using that information to develop a comprehensive marketing strategy.

Instructor Bio

Abeer Elleithy pursued her interest in marketing by earning a diploma at the American University in Cairo (AUC), after getting a master’s degree in biochemistry and a bachelor’s degree in pharmaceuticals from Ain-Shams University. Within a few years, she had cofounded Clue Digital, a digital and marketing Agency that managed numerous large-scale projects and campaigns both nationally and internationally. Abeer is an SOSTAC planning Associate and a Facebook certified professional. Building on all of this, she has just started cofounding Momken, a massive platform which supports women to start their career without age bracket.

Curriculum

8 Lessons1h

Introduction

Introduction3:09

Target Audience (Who)

Target Audience (Why and Who)

Segmentation and Targeting

Buying Persona

Positioning

Value Proposition

Difference Between Mission, Value Proposition and Positioning

Free
Level
All Levels
Duration 1 hour
Lectures
8 lectures
Subject

Want to receive push notifications for all major on-site activities?