{"id":5587,"date":"2023-02-16T05:50:15","date_gmt":"2023-02-16T05:50:15","guid":{"rendered":"https:\/\/www.nmedventures.com\/lms\/?post_type=courses&#038;p=5587"},"modified":"2023-04-05T10:47:57","modified_gmt":"2023-04-05T10:47:57","slug":"marketing-strategy-segmentation-targeting-and-positioning","status":"publish","type":"courses","link":"https:\/\/www.nmedventures.com\/lms\/courses\/marketing-strategy-segmentation-targeting-and-positioning\/","title":{"rendered":"Marketing Strategy (Segmentation, Targeting and Positioning)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5587\" class=\"elementor elementor-5587\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-621a1b7 elementor-section-boxed elementor-section-gap-beside-yes elementor-section-height-default elementor-section-height-default elementor-section-column-vertical-align-stretch\" data-id=\"621a1b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-603bf43\" data-id=\"603bf43\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbe75bb elementor-widget elementor-widget-text-editor\" data-id=\"dbe75bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>This course focuses on key aspects of marketing, including target audience identification, segmentation and targeting, buying persona creation, positioning and value proposition. The course is designed for individuals looking to improve their marketing skills and understand how to effectively reach and engage with their target audience. The course covers the process of identifying the ideal target audience, understanding why they would be interested in a particular product or service, and using that information to develop a comprehensive marketing strategy.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af93b0c elementor-section-full_width elementor-section-gap-beside-yes elementor-section-height-default elementor-section-height-default elementor-section-column-vertical-align-stretch\" data-id=\"af93b0c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-324fe11\" data-id=\"324fe11\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76766fd elementor-widget elementor-widget-heading\" data-id=\"76766fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Instructor Bio<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ab4ec7d elementor-section-boxed elementor-section-gap-beside-yes elementor-section-height-default elementor-section-height-default elementor-section-column-vertical-align-stretch\" data-id=\"ab4ec7d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e167aa7\" data-id=\"e167aa7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12b958b elementor-widget elementor-widget-image\" data-id=\"12b958b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.nmedventures.com\/lms\/wp-content\/uploads\/2023\/02\/Abeer-1024x683.jpg\" class=\"attachment-large size-large wp-image-5589\" alt=\"\" srcset=\"https:\/\/www.nmedventures.com\/lms\/wp-content\/uploads\/2023\/02\/Abeer-1024x683.jpg 1024w, https:\/\/www.nmedventures.com\/lms\/wp-content\/uploads\/2023\/02\/Abeer-300x200.jpg 300w, https:\/\/www.nmedventures.com\/lms\/wp-content\/uploads\/2023\/02\/Abeer-768x512.jpg 768w, https:\/\/www.nmedventures.com\/lms\/wp-content\/uploads\/2023\/02\/Abeer-75x50.jpg 75w, https:\/\/www.nmedventures.com\/lms\/wp-content\/uploads\/2023\/02\/Abeer.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d94d145 edumall-icon-box-style-02 elementor-position-left elementor-vertical-align-middle edumall-view-default elementor-widget elementor-widget-tm-icon-box\" data-id=\"d94d145\" data-element_type=\"widget\" data-widget_type=\"tm-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"tm-icon-box edumall-box has-link link-secret\" href=\"https:\/\/www.linkedin.com\/in\/abeer-elleithy\/\">\n\t\t<div class=\"icon-box-wrapper\">\n\t\t\t\t\t<div class=\"edumall-icon-wrap\">\n\t\t\t<div class=\"edumall-icon-view first\">\n\t\t\t\t<div class=\"edumall-icon-view-inner\">\n\t\t\t\t\t<div class=\"edumall-icon icon edumall-solid-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"icon-box-content\">\n\t\t\t\t\t\t<div class=\"heading-wrap\">\n\t\t\t<h3 class=\"heading\">Abeer El Leithy<\/h3>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b4f00ef\" data-id=\"b4f00ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ee39830 elementor-section-boxed elementor-section-gap-beside-yes elementor-section-height-default elementor-section-height-default elementor-section-column-vertical-align-stretch\" data-id=\"ee39830\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b690b1d\" data-id=\"b690b1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4dadf1 elementor-widget elementor-widget-text-editor\" data-id=\"d4dadf1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\tAbeer Elleithy pursued her interest in marketing by earning a diploma at the American University in Cairo (AUC), after getting a master&#8217;s degree in biochemistry and a bachelor&#8217;s degree in pharmaceuticals from Ain-Shams University.  Within a few years, she had cofounded Clue Digital, a digital and marketing Agency that managed numerous large-scale projects and campaigns both nationally and internationally. Abeer is an SOSTAC planning Associate and a Facebook certified professional.  Building on all of this, she has just started cofounding Momken, a massive platform which supports women to start their career without age bracket.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This course focuses on key aspects of marketing, including target audience identification, segmentation and targeting, buying persona creation, positioning and value proposition. The course is designed for individuals looking to improve their marketing skills and understand how to effectively reach and engage with their target audience. The course covers the process of identifying the ideal target audience, understanding why they would be interested in a particular product or service, and using that information to develop a comprehensive marketing strategy. Instructor Bio Abeer El Leithy Abeer Elleithy pursued her interest in marketing by earning a diploma at the American University in Cairo (AUC), after getting a master&#8217;s degree in biochemistry and a bachelor&#8217;s degree in pharmaceuticals from Ain-Shams University. Within a few years, she had cofounded Clue Digital, a digital and marketing Agency that managed numerous large-scale projects and campaigns both nationally and internationally. Abeer is an SOSTAC planning Associate and a Facebook certified professional. Building on all of this, she has just started cofounding Momken, a massive platform which supports women to start their career without age bracket.<\/p>\n","protected":false},"author":25,"featured_media":6152,"template":"","course-language":[],"course-category":[348],"course-tag":[],"_links":{"self":[{"href":"https:\/\/www.nmedventures.com\/lms\/wp-json\/wp\/v2\/courses\/5587"}],"collection":[{"href":"https:\/\/www.nmedventures.com\/lms\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/www.nmedventures.com\/lms\/wp-json\/wp\/v2\/types\/courses"}],"author":[{"embeddable":true,"href":"https:\/\/www.nmedventures.com\/lms\/wp-json\/wp\/v2\/users\/25"}],"version-history":[{"count":11,"href":"https:\/\/www.nmedventures.com\/lms\/wp-json\/wp\/v2\/courses\/5587\/revisions"}],"predecessor-version":[{"id":6155,"href":"https:\/\/www.nmedventures.com\/lms\/wp-json\/wp\/v2\/courses\/5587\/revisions\/6155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nmedventures.com\/lms\/wp-json\/wp\/v2\/media\/6152"}],"wp:attachment":[{"href":"https:\/\/www.nmedventures.com\/lms\/wp-json\/wp\/v2\/media?parent=5587"}],"wp:term":[{"taxonomy":"course-language","embeddable":true,"href":"https:\/\/www.nmedventures.com\/lms\/wp-json\/wp\/v2\/course-language?post=5587"},{"taxonomy":"course-category","embeddable":true,"href":"https:\/\/www.nmedventures.com\/lms\/wp-json\/wp\/v2\/course-category?post=5587"},{"taxonomy":"course-tag","embeddable":true,"href":"https:\/\/www.nmedventures.com\/lms\/wp-json\/wp\/v2\/course-tag?post=5587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}